The Chevy Silverado has been the belle of the ball for decades when it comes to pickup trucks on the Chevrolet lineup. It’s always one of the best-selling vehicles in the country year after year, it has won plenty of awards and recognitions, and so on. But it’s not the only pickup truck on the lineup, which is why we were beyond thrilled when the 2024 Chevy Colorado won the incredibly prestigious MotorTrend Truck of the Year award. If you’re interested in getting the latest version of this award-winning midsize truck, we’ll help you determine which is the right fit for you by giving you the rundown on its available trim levels and their starting prices.
“We are absolutely thrilled to see Colorado take home the MotorTrend Truck of the Year award. The all-new Colorado boasts elevated performance, capability and refinement in every respect, across every trim offered. This award is a testament to Colorado’s mantra: it’s made for more.”
– Scott Bell, Vice President, Chevrolet
Available Trims & Base MSRP
Unlike the Silverado, the Colorado is only available with one drivetrain, one bed length and one cab style. That means there aren’t a bunch of different configurations to choose from, just the five available trim levels. On the first two trims, however, you can upgrade to the available Turbomax engine if you wish.
| Trim Level | Base MSRP* |
| WT | $34,395 |
| LT | $36,795 |
| Trail Boss | $38,895 |
| Z71 | $41,795 |
| ZR2 | $48,395 |
*Base MSRP excludes tax, title, license, dealer fees and optional equipment
Each trim adds an increasing amount of standard content to the mix to increase its value, however one model certainly stands tall above the rest – the all-new Colorado ZR2 Bison package.
What’s new in the 2024 Chevy Colorado ZR2 Bison package?
Built in partnership with AEV, the new ZR2 Bison is packed full of outstanding content and unique design cues to create the ultimate off-road midsize truck. The following list includes these unique AEV updates as well as other standard features and tech found in the vehicle.
- Segment-exclusive Multimatic front, rear Jounce Control Dampers
- AEV heavy-duty winch-capable front bumper; rear bumper; fender flares
- AEV 17” beadlock-capable wheels; featuring segment-exclusive 35” OD Mud/Terrain tires
- Best-in-class underbody protection; boron steel skid plates, rocker protectors
- Best-in-class approach angle – 38.2°
- Best-in-class departure angle – 26°
- Best-in-class breakover angle – 26.9°
- Best-in-class ground clearance – 12.2”
- Standard high-output 2.7L turbocharged powertrain
- Power-locking front, rear differentials
- Multimatic DSSV dampers
- Spare tire carrier in bed
- Spray-on bedliner
- Unique Flowtie front badge; Bison exterior badging
- AEV embroidery on headrests, all-weather floor mats
- 11.3” Chevy infotainment system; featuring Google built-in
- Wireless Apple CarPlay, Android Auto capability
- Wi-Fi Hotspot capability
- Chevy Safety Assist
- Automatic Emergency Braking
- Front Pedestrian Braking
- Lane Keep Assist with Lane Departure Warning
- Following Distance Indicator
- Forward Collision Alert
- IntelliBeam auto high beam control
- Available Adaptive Cruise Control
The 2024 Chevy Colorado is an incredible, award-winning truck that would make an excellent choice for any driver looking to get behind the wheel of a midsize pickup. In fact, the MotorTrend award isn’t even the only one the truck has won recently. Near the end of the year the Hispanic Motor Press Association also named the Colorado the 2024 Best Truck of the Year.
If you think you might be interested in bringing one of these awesome trucks home to your garage, be sure to check out our online inventory to see what we have available. If you’d instead like to learn more about the Colorado or need to inquire about its availability, don’t hesitate to give us a call!
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